Why is Accessibility Important?
It also allows businesses to demonstrate a commitment to Equity and Inclusivity.
Having an ADA Compliant website is an important step for businesses to create an inclusive environment for their customers with disabilities. An ADA Compliant website ensures that people with disabilities can access and use all of the site’s content and features, not just those available on the desktop version.
Accessibility is an important step in building a more inclusive website for the digital community and will make your website an experience that everyone can enjoy. However, not all websites are properly equipped to provide an accessible experience for every person who visits their site. Millions of people use the internet every day and many need accessible technology to enable them to use the web as others do.
Benefits for your business
Demonstrate that your company has a culture of Diversity, Equity, and Inclusion.
Your website is often the first impression a potential customer may have of your business. For users with disabilities, the internet may be the most efficient way to interact with your business and the only impression they receive. By enhancing your website with accessibility features, the customer experience will be smoother and more enjoyable for every user who visits your site.
Accommodate clients with disabilities.
Accommodating everyone's needs is essential to an inclusive experience for every user. An accessible website provides the ability to engage with web material equally as much as other users. In addition to being user-friendly, an ADA Compliant website sends a message to clients with disabilities that they are welcome and accepted at the business, which can in turn help foster a culture of inclusivity. It shows customers that the business is taking active steps to ensure each and every customer is provided the same level of service.
Create a more User-Friendly Online Experience.
An ADA Compliant website includes features that are designed to make it more user-friendly, such as captions and alternative text for images, audio descriptions for videos, and larger text and buttons for easier navigation. It also makes use of accessible coding so that any assistive technology can interact with it, including screen readers and voice recognition software. For example, customers who require assistive devices and technology will be able to find and purchase products on the website without having to leave their homes.
Serve the needs of all your Clients
In addition to being user-friendly, an ADA Compliant website sends a message to clients with disabilities that they are welcome and accepted at the business, which can in turn help foster a culture of inclusivity. It shows customers that the business is taking active steps to ensure each and every customer is provided the same level of service. Moreover, having an ADA Compliant website can help businesses reach a wider range of customers and may even open up new revenue streams.
Other Marketing Solutions & Services we offer
Website development
Having an online presence is essential for small businesses in today’s digital world. A website gives small business owners the opportunity to reach potential customers, showcase their products and services, and provide customer service 24/7.
Engagement Tools
If you’re a professional, growth is all about developing relationships and growing trust. Real results come from focusing on building consistent and personalized engagement.
Cybersecurity Solutions
It’s important to understand why cybersecurity is so important for small businesses. Many small businesses use technology in a variety of ways, often relying on it for operations, customer data, financial information, and communication. If these systems are vulnerable to attacks, a hacker can gain access to all of the above and potentially use it for financial gain or to harm the company’s reputation.